Mainly known for the high quality of their products for winter sports, the French Annecy-based brand had been gaining more and more respect in the field of running and trail.

With the conception of the Sense Ride Capsule, Salomon aimed at versatility, adaptability and technic. In fact, this pair of shoes is fitted for urban ground as well as dirt and rocky surfaces. Light, yet robust and stylish, the Sense Ride Capsule is suited for a versatile usage, whether it is for a trail in mountains or forests, an run in the streets of a capital city, or simply as a stylish and comfy pair of sneakers in an urban lifestyle environment.

For this campaign, we collaborated with ad agency Sid Lee Paris. We took care of the art direction, script writting, film direction & production, and-post production.