#ThirstToProgress is a series of educational films taking the format of snackable Instagram content. Its purpose is to offer a peep into the behind the scenes of Evian water’s production from scratch, in a very playful way.

To do so, we partnered with AKQA Paris to create photos, gifs and sequences of films, and produce 3 episodes of Instagram stories / Instagram TV contents, and bring to life Evian’s background with images and motion design.