The PureBoost DPR is a running shoe designed for men, and suited for an urban use. For this product campaign, we collaborated with adidas and worked on a film that would express the roughness and power of the pair of shoes, and how they feel at ease in the streets, just as a cheetah feels home in the jungle.

We decided to shoot with a raw black and white treatment in the streets of Paris at night. For the casting, we worked with some of the athletes from the adidas runners league.

For this project, we took care of the whole process of creation and production, from art direction, script writting, scout location, to shoot production and post-production.