SS17/FW17 DIGITAL CONTENT
Insta Stories & Social media content
Stella Luna was created in 2006. It is the result of a unique combination of ingredients : a family with generations of manufacturing and craftsmanship experience. The brand is known for its strong commitments to modern, versatile style and true attention to details. It has grown to be a truly international brand in recent years, opening shops across the Middle East, as well as three boutiques in Paris. The brand is carried exclusively in Hong Kong at Lane Crawford and in the United States at Barneys New York.
Led by creative director Capucine Safyurtlu and founder Stephen Chi, the brand has built a very strong DNA. Since her first collection for Fall-Winter 2016-2017, the Paris native has imposed a unique and recognizable style on the Stella Luna brand. Overseeing an offering of unique feminine and joyful designs, while always keeping in mind the goal of offering today’s chic, modern urban woman a curated selection of all the indispensable styles that she needs for every aspect of her life.
Stella Luna communicates online in various ways. One of them is the concept named « How to wear ? » we had been working for. Taking the form of Instagram Stories, How to wear is a concept in which Capucine shows off her style and suggests how to wear Stella Luna’s shoes, and how to accessories them.
But also, Stella Luna loves to personify its products and make them feel alive. To do so, the brand commissioned us to create an image format in which they will be brought to light. We created a series of Gifs that perfectly fits with Instragram and other digital support as loops.