Even though Nike has only taken back the sponsorship of the NBA since 2017, its resonance in the world of hoops has always been strong. And that is hugely due to Michael « Air » Jordan who has been the face of the league and the brand for more than 3 decades now.

Kobe Bryant x Blackrainbow Magazine

To celebrate the launch of the Kobe 10 signature shoes, Nike Basketball and Blackrainbow agency commissioned to create motion and still content for the launch of a special magazine.

A Kobe Story

To make the project happen, we travelled with Blackrainbow Agency to Los Angeles to meet the former Lakers superstar. We decided to tell the story of the project’s backstage with an immersive, raw and rough edit, putting emphasize on snapchat stories codes.

Mecca of Basketball

Every year, the NBA marks the half-season break and celebrates the All-Star week-end. For three consecutive days, the fans are given the opportunity to enjoy basketball as an exhibition show. 

In collaboration with Nike Basketball, we were commissioned to tell the story of the brand’s activations taking place in New York City to celebrate the 55th edition of the NBA All-Star week-end.

Jordan Brand 30th Anniversary

30 years after the launch of the very first pair of « Air Jordan 1 », here we are with his airness to celebrate the 30th anniversary of Jordan Brand in Paris at Le Palais de Tokyo. For the occasion Nike hosted a whole exhibition dedicated to the most memorable and iconic moments of Michael Jordan’s career as an athlete and then as a brand owner. 

Nike World Basketball Festival

Early in september, Nike took the most of the currently going basketball world cup in Barcelona to celebrate the Nike World Basketball Festival (NWBF). They took the most of the event to organize a young talent tournament, a product launch and so many other features. We covered the whole experience from to showcase Nike’s work to